We just learned that Akazoo, a mobile music platform, will expand to 12 countries in 2012, including Indonesia. Akazoo is owned by UK-based mobile marketing company, InternetQ and has conquered Singapore, Malaysia, Thailand and Kenya into its service area during the first quarter of 2012. Indonesia, Vietnam and the Philippines are the countries that will be visited by the end of this year. Before, Akazoo was only focusing on European market.
Akazoo is not too well-known here, just like Spotify or Pandora. Even though bringing the buzz word “mobile”, Akazoo’s website is not compatible for mobile browser. I haven’t find any mobile application that supports this service. According to its site, Akazoo received its income based on subscribe scheme, with the lowest fare of EUR9.99 (around Rp 121k ) a month that will the customer 3000 token. We haven’t received how many songs can be downloaded with such amount of token.
According to InternetQ’s balance report, Akazoo’s income in 2011 reached EUR6 million (Rp72 billion). This number is definitely not a large amount if its competitor managed to acquire larger revenue. This is the basis of their expansion to Asian and African market to gain more exposure to potential market. Aside from Akazoo, Deezer which originated from France is also saying that they will to expand to emerging countries (including Indonesia), but until this day, no further news about it.
We hope Akazoo will be able to give an alternative solution for music consumer in the country who wish for easier way to download high quality and affordable songs or music albums.
