Widi Asmoro is the Entertainment Services Manager for Nokia Indonesia who is currently attending All That Matters Conference in Singapore representing Nokia Indonesia as one of the event’s sponsors. This post appeared originally on his personal blog.
As I did last year, this year I received the opportunity to attend the Asian music and technology discussion, Digital Matters & Music Matters. As with last year, this event is being held at Ritz Carlton Millenia Singapore for four days between 22-25 May 2012. Even though this is an Asian event, the speakers are world class. On the first day we had Ralph Simon, a mobile content entertainment guru, Michael Schneider a top mobile app developer who developed apps for Lady Gaga and Katy Perry, as well as Ted Machover, a lecturer and professor at MIT Lab.
The first day began with three workshops; Gaming Matters, Digital Publishing Matters, and Video Matters, all of which were happening concurrently which meant that attendees had to choose which workshop to follow. I went with Video Matters. In the afternoon after lunch, President of Digital & Music Matters Jasper Donat led the opening ceremony and followed by several panel discussions such as digital entertainment, publisher’s challenge to monetize digital content and to chose the right platform to create apps.
Interestingly, everyone was talking about digital technologies to support art and how to monetize it. How app developers and content owners collaborate to produce something relevant for entertainment fans, something more personal and exclusive.
This year Nokia again sponsors this annual event and showcases the latest entertainment products from the Entertainment division, which are Nokia Music, Nokia Reading, and Nokia TV which can be accessed from Nokia’s Asha and Lumia phones.
Closing the day was a solo presentation by Ted Machover, a professor at MIT Media Lab. He showed his latest project which is combining the world of online and offline performances.
Imagine a theater production being run like a role playing game and each episode having to be joined by the audience which end up becoming part of the production, collaborating with some random person from some random place who joined through social media (Internet) as a guide to the end of the show. Complex, very interesting, and can’t be imitated. The play, titled “Sleep No More” was produced in collaboration with a theater troupe, Punchdrunk, which had performed various shows that had to be booked at least a month in advance.
Unfortunately this year’s attendees seem to be fewer than last year even though the material being delivered this year have been very engaging and worthy. There are also fewer Indonesian attendees despite, in several different discussion panels, the country being named as worthy of greater attention since the consumption of digital content is significantly higher than other Asian countries save for India and China. Well, if only the cost of learning all of this isn’t so high, there may just be more participants.
