One of the most prominent game studio in Indonesia, Agate Studio, held a survey about gaming in Indonesia. 1200 gamers were participating to gain inside knowledge about current condition in Indonesia. The result apparently quite obvious. RPG (Role Playing Games), Strategy, and FPS (First Person Shooting) are three most popular genre in Indonesia. In other hand, music and puzzle are the least favorites.
Desktop remains the most popular platform for playing games, although the popularity of mobile gaming is skyrocketing. Almost 90% confessed that they still use desktop to play games, with 33% said to play games using smartphones. In accordance to previous fact, most people (89&) are playing games at home, with only 31% are still playing in Internet Cafe or Game Center.
Social games has set a new bar by picking up the third place with 25%, while Tablet is still looking for its market by grabbing 11% of total audiences. If we go deeper on social games, the most popular genre is RPG, followed by War Strategy and Farming. Speaking of RPG, the Japanese series like Final Fantasy may have set a very high standard. Almost 70% of the audiences are picking Japanese RPG, compared to 30% of Western RPG fans.
What about paying? Do Indonesian gamers really pay for playing? The Agate survey captured that most people (70%) are paying less than Rp 100K(around $11) per month. 25% audiences said they are throwing between Rp 100K to 500K per month ($11-$55) from their pockets. Yet, only 40% have already used the money to buy virtual items or Facebook credits.
More and less, this survey is quite valid picturing about gaming condition in Indonesia. May it help Indonesian gaming developers to map their target even better and to optimize the ROI.
You can view full diagrams of these results at Agate’s blog page.
