Tinder, a dating app, is getting serious to expand business in Indonesia. It’s discovered that the company open job vacancies for local business people. It’s said Tinder is in Indonesia as part of the global expansion. Moreover, Tinder is now providing premium subscription service.
Tinder is currently used in over 190 countries with millions of user bases. With business developer teams in each country, the company expects local support for business and user community bases. This is considered as an important step because the online dating landscape is even more challenging.
The competition for similar services in Indonesia is quite crowded. Aside from Tinder, there are also other online dating apps, such as Setipe (is now under Lunch Actually Group), Paktor (fully supported by MNC Group), Flutter Asia, and Yogrt. They’re indirectly in competition with social media. In terms of business, each company has a different approach. Paktor, for example, trying to elaborate online dating service with social entertainment platform (sending gifts, etc).
DailySocial has released a research regarding the dating app’s popularity entitled “Dating Apps in Indonesia” in 2017. There are 1019 respondents involved, 51.91% among them believed that dating apps can help to solve the matchmaking problems. The other 38.57% have heard the successful case of their close acquaintance taking advantage of the dating app. The data acquired from the research has shown public’s acceptance of the dating apps usage in general.
As for Tinder business, Indonesia’s situation is currently becoming a momentum. Demographic bonus brings Indonesia’s digital market segment and smartphone usage are dominated by millennials. Supported by the rapid penetration of internet and smartphone usage, digital services are becoming a lifestyle which inseparable from daily activity. In terms of online dating, we’re still in the awareness stage. It’s a steady development and the regulation hasn’t reached the core business.
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Original article is in Indonesian, translated by Kristin Siagian
