Online mutual fund platform Tanamduit, PT Star Mercato Capitale’s product, held a soft launching to introduce its service to public. Official announcement will be held in February 2018, while launching its app. In the meantime, Tanamduit is available via web, in desktop or mobile. The company is established last year and acquired license as a mutual fund securities agent (APERD) from OJK.
“Unlike other players, Tanamduit is designed in such way for customer to see and
directly monitoring the investment growth. Therefore, it will encouraged and helped customer in realizing vision in the future,” Rini Hapsari, Tanamduit’s CEO, said on Monday (12/18).
Rini then explains a feature differentiate Tanamduit to other online mutual fund platforms, a product recommendation adjusting customer’s risk profile and target vision. The objective is to make customers as active investors.
In terms of mutual fund products available in Tanamduit will not be massively sold, instead, it will be selective. Tanamduit selects mutual fund products with well proven and unique track record.
Meanwhile, Tanamduit partners with four products from three investment managers. They are Mandiri Investasi, Bahana TCW Investment and Batavia Prosperindo.
Tanamduit’s Director Muhammad Hanif said to this day, the team will extend partnerships with three to four investment manager companies. Some of the existing partnerships are Manulife Asset Management, BNP Paribas, Trimegah Asset Management, dan Avrist Asset Management.
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Previously served as Mandiri Investment President Director, Hanif added the biggest challenge the company dealt with is to increase retail investors. Mutual fund retail investors in Indonesia has reached 600 thousands of total population.
For him, the solution is to educate intensely. The company chooses to educate its customers by social media.
There will be many video made later to educate customers, on understanding mutual fund and making use of it in achieving target vision.
Total cost the company must spend becomes a consideration for Tanamduit to seek new investors. Hanif admitted, Tanamduit is currently doing beauty contest regarding investors and still uncertain of announcement.
Recently exposed, Tanamduit gains new investors from retail company with undisclosed identity. The investor enters Tanamduit through 10% share release. Tanamduit currently has five investors in its corporate structure.
By next year, Tanamduit targets to reach 20 thousand active investors and 70 thousand app downloads.
Besides Tanamduit, other online mutual fund platforms already acquired licence from OJK are Bareksa, XDana and Invisee.
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Original article is in Indonesian, translated by Kristin Siagian
