TADA loyalty and rewards platform announced additional funding from Giftee, Inc., an end-to-end Japanese e-gift company, with an undisclosed amount. Fresh funds will be allocated for further technology upgrades, as well as expanding its presence in regional markets.
TADA is Giftee, Inc.’s second portfolio in Southeast Asia after AdEasy, a Malaysian startup in July 2020.
Giftee is an end-to-end e-gift platform that provides solutions from issuance to distribution since 2010. The company has been listed on the Japanese stock exchange since 2019. In 2018, the company expanded to Malaysia (Giftee Malaysia) and available in Vietnam three years (Giftee Mekong) through a joint venture between Giftee Malaysia and Mekong Communications.
TADA and Giftee are companies with a cross-cutting business focus. TADA focuses on loyalty and rewards platforms that enable businesses to build deep relationships with customers to employees. In addition, TADA connects businesses to collaborate on its network. The company has served more than 400 clients across multiple verticals. Among the popular names are AXA, Allianz, DBS, UOB, Castrol, Exxon, Kalbe Nutritionals, Erha Dermatology, and many more.
This investment also marks TADA’s expansion into Malaysia and Vietnam since last August. In its early stages, TADA platform is connected to the e-gift services Giftee Malaysia and Giftee Mekong. The new solution is expected to help increase customer loyalty in each country. Furthermore, the Giftee Group will expand its business solutions with TADA in other countries in Southeast Asia.
In an official statement, TADA’s CEO, Antonius Taufan said his team is very optimistic that the partnership with Giftee will be able to offer a smart and complete solution for loyalty programs in various business landscapes. “With this funding, Giftee’s expertise, and a strong market fit, we are confident that TADA will double down on product innovation and seek to aggressively expand our presence internationally,” he said, Thursday (16/9).
Giftee’s CEO, Mutsumi Ota added, “TADA is one of the leading loyalty and reward platforms, offering a variety of features, including subscriptions, memberships and referrals. “Through this capital and business alliance, we are looking forward to collaborating with TADA, especially in the Southeast Asia region, by connecting the e-gift platform business, e-gift service and TADA platform,” Ota said.
In April, TADA announced Series B1 funding led by MDI Ventures, with the involvement of Telkomsel Mitra Innovation (TMI) and previous investors, Finch Capital and Sovereign Capital.
Loyalty program
Loyalty sector is not really startup’s cup of tea. Besides TADA, there are GetPlus, Member.id, and OttoPoint. Earlier this year Member.id just announced series A funding from East Ventures and Traveloka. OttoPoint is part of the fintech division of the OttoDigital Group, a subsidiary of the Salim Group.
Industrially, loyalty programs are one of the sustainable and long-term oriented marketing strategies. Companies can also find out customer insight through the program. According to research by Wirecard, 75% of customers decide to make a purchase after receiving a reward from a certain brand.
In addition, the rewards received by customers trigger them to make more purchases. Almost all respondents said that after having a good loyalty program experience, they are more willing to receive offers and notifications from the brand. In fact, they are willing to follow the brand’s social media accounts, after getting positive rewards from the brand.
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Original article is in Indonesian, translated by Kristin Siagian
