The biggest social media event in Indonesia, Social Media Week (SMW) Jakarta, has finally been opened today (23/2). Being inaugurated by PT Merah Cipta Media’s CEO and Social Media Week Jakarta 2015’s Chairman Antonny Liem, this year’s event is expected to be the turning point for people to better up their life through social media.
“It’s not all about social media, it’s bigger than that, as the implementation may touch business, education, social, and other areas,” Antonny Liem stated in his speech.
SMW was first held in New York back in 2009. This annual event is usually held twice a year, every February and September. However, this year’s SMW will be done four times in 21 big cities around the world.
The massive use of social media among Indonesians is one of the underlying reasons why this SMW is held in Jakarta. Antonny Liem claimed that the internet penetration in the country reaches 29%, and out of 72 internet users in Indonesia, 93% of them actively access social media.
Riding on such positive momentum, the SMW is held to encourage people to interact and make positive outcomes, both for product marketing and communication. The expectation is clear, to share about how social media better up people’s life, work, and creations now and in the future.
This year’s SMW features around 70 speakers, local and international, including Twitter, Path, BuzzFeed, LinkedIn, Socialbakers, Kurio, and Kaskus. The event consists of two-day conference, five Master Classes, and more than 20 workshops. The very basic aim of the event is to increase the penetration of social media in people’s life through occupying insight and ideas.
The event is expected to be an annual event which educates the people of Jakarta and digital communities to collaborate for a prosperous Jakarta Smart City. Jakarta is also expected to be the benchmark for other cities in Southeast Asia, and levels with other big cities all over the world.
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This article is a part of Social Media Week Jakarta. DailySocial is one of this event’s supporters.
