The implementation of social media presents new method of business expansion strategy for brands to reach the market more effectively using friendlier approach. SociaBuzz is a social influencer marketing platform that connects brands with influencers in only several clicks. In its press release, SociaBuzz announced $62.500 seed funding it has just sealed from an anonymous Kudus-based angel investor.
The presence of influencers allow brands to delve deeper into the market. But sometimes finding the right man takes more time and energy, thus SociaBuzz was created to bridge brands and influencers.
“Influencer Marketing has put itself as an important part of successful marketing strategy. There are more and more brands acknowledging them as part of their integrated marketing communication. However, it’s not an easy task to partner and connect numerous buzzers, there are too many things to do,” said SociaBuzz’ Co-Founder Rade Tampubolon.
“Our mission is to make Influencer Marketing easier to apply in several clicks, so that Marketers can allocate their time to something more important. We will keep adding more buzzers, to let advertisers having more options and picking appropriate buzzers for their campaign,” he added.
SociaBuzz will allocate the money to expand their internal business as well as add more employees. Claiming itself as the first influencer marketing platform in Indonesia, feature development and innovation will be the platform’s main attention this year.
