The Success Story of Moonton and Mobile Legends in Indonesia

The recent acquisition of Moonton by Bytedance sparks the question about the company's future and the fate of MLBB's esports ecosystem. In this article, Aswin Atonie,Brand Manager of Moonton Indonesia, also shared his insights about the direction of the company's development. Before all of that, however, let's take a step back into the past and observe the path that Moonton took to reach its success.

Moonton's Arduous Path in Raising Its Golden Child, Mobile Legends: Bang-Bang

According to Moonton Games' official LinkedIn page, Shanghai Moonton Co., Ltd was founded in 2014 as a software company and, eventually, shifted its focus into game development. Moonton's first game was called Magic Rush: Heroes, which has the generic gameplay collecting heroes through gacha.