Monika Rudijono has been appointed as Vidio’s new Managing Director, starting this October. In this newly created position, she will oversee the day-to-day operation of the local’s most popular OTT platform. She will report to Sutanto Hartono, Vidio’s CEO and Emtek Group’s Vice President Director. Previously she was Marketing Chief of Lazada Indonesia for over 3 years.
Rudijono is a veteran in the industry with more than 20 years of experience. Graduated from UC Berkeley, she was previously held several high positions in advertising agencies, including President Director of Grey Group. Rudijono jumpstarted her career in tech by leading Uber Indonesia until its merger with Grab.
During her stint with Lazada, she oversaw several marketing campaigns, including collaboration with Brightspot Market, Pakuwon Group, EVOS Esports team, and MasterCard.
According to data from Media Partners Asia in 2020, Vidio has around 1.1 million paid users nationwide. It competes with regional and global players to be the household names in Indonesia’s OTT industry. Vidio’s focus is on sports (football, basketball, and F1), Asian, and local original content.
