One of e-commerce players in Southeast Asia Lazada Group successfully gained $1 billion of revenue in its third year of operation. It was 350 percent more that what the company got a year before.
As one of giants that operate in Southeast Asian countries like Indonesia, Malaysia, the Philippines, Thailand, Vietnam, and Singapore, Lazada indeed is one of references people in the region use when they intend on shopping online. Ever since it started operating three years ago, Lazada has slowly turned itself into one of main figures in Southeast Asian e-commerce scene.
In Indonesia, for instance, Lazada’s website has got visited 37 million times in last December 2014. The platform has also gathered no less than 2.000 regietered merchants and 1.500 employees in the country.
The sealed funding also played its part in this success. As we know that the giant has successfully secured numerous investments from J.P Morgan, Summit Partners, Kinnevik, and Tesco.
Stricter competition in marketplace segment
The stricter competition in the playground forces players to keep innovating. Thus, Lazada Indonesia trusts speed of delivery as its spearhead in penetrating the Indonesian market.
“At the moment, Lazada possesses two warehouses in Jakarta. We plan on investing for better logistic network in Indonesia, since Indonesia is incredibly huge and that presents challenges upon providing the best e-commerce services to consumers,” said Magnus Ekbom, Lazada Indonesia’s CEO, few times ago.
