A crossbreed between music industry and game has already done by Touchten and Aquarius Musikindo. Games with football theme are also not a few. But I still think this game is different. Why? Because ChocoArts, the creator of this game is working directly with Persikabo (Persatuan Sepak Bola Indonesia Kabupaten Bogor – Association of Indonesian Football in Bogor), a football club which plays in First Division, to make a mobile football game specifically themed Persikabo.
This game is launched on Sunday, April 22, at the time of the match between Persikabo as the host against PSP Padang at Persikabo Stadium, Cibinong, Bogor. Several hours before the match, ChocoArts together with Persikabo management opened stands around the stadium to introduce this game to the Kabo Mania, the nickname for supporters of Persikabo which also the target of this game.
Jago Kabo game is simple. Players only need to make a penalty kick against the goalkeeper to play this game. This business model, which decided by both parties, is a great breakthrough made by a football club in Indonesia. Erwin Saleh, Operational Manager of Persikabo, in an article by the First Division, said that the presence of this game is one of the proofs that Persikabo is ready to develop its business aspect which is an important part of professional football era.
Jago Kabo was developed by ChocoArts, a game developer from Jakarta. Jago Kabo runs on Nokia platform, Nokia S40 to be precise. This game can be downloaded in Nokia Store at Rp3.000. Other than promotion during the match, Jago Kabo also still holding a highest scores competition. The winner will get a chance to participate in a Jago Kabo special event at Persikabo home game on June.
We know that football fans in Indonesia are fanatics. Therefore, the idea of creating a specific game for football supporters could be said as a great idea. Even though the market is relatively small (in this case, usually on Bogor locals and its surrounding districts), but because of that fanaticism, this game could be one alternative for football club to gain income from its supporters. On the other hand, supporters can play a game that can bring them closer to their favorite club, while getting a chance to participate in a special event with said club. An interesting offer.
