Today, (12/11), Grab and Garuda Indonesia officially signed an agreement to begin strategic partnership. For users, this partnership will connect both loyalty programs. Previously, a similar partnership has been developed between Grab and Singapore Airlines in this early Oktober.
Garuda Indonesia’s customers can now enjoy Grab Gift voucher for purchasing Garuda Indonesia tickets online. In contrast, Grab Indonesia’s customer will get a chance to be Garuda Miles member and exchange Grab Rewards into Garuda Miles points.
Garuda Miles is a service product for Garuda Indonesia’s loyal customers. It is reportedly to have more than 1.6 million members by 6 levels. Grab Rewards on the other hand is Grab’s loyalty program.
“The partnership is Garuda Indonesia’s continuous project to value its customer, particularly in providing more options to exchange Garuda Miles points. However, for Grab customers, by having Garuda Miles, customer can access partnership services and all airports worldwide. Data mileage can be exchanged into travel usage and other available benefits,” Pahala N. Mansury, Garuda Indonesia’s President Director, said.
Besides customers, the strategic partnership will be used in providing added value for Garuda Indonesia’s employees. Through Grab for Business, employees can now enjoy Grab for daily needs. Grab will also be an on-demand transport partner to maximize Cargo Garuda Indonesia’s door-to-door services.
Ridzki Kramadibrata, Grab Indonesia’s Managing Director, in his statement said, “Grab and Garuda Indonesia have a same commitment to constantly innovate and provide the best and safest travel experience to the customers. Through Grab Rewards loyalty program integration with Garuda Miles, we expect our customers to have meaningful and beneficial journey. We are glad to welcome the strategic partnership and will focus on continuously improving user experience by using our extensive service network.”
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Original article is in Indonesian, translated by Kristin Siagian
