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Founder of Indonesia’s Most Popular PPC AdNetwork Starts Another PPC AdNetwork

1 min read
August 25, 2010

The title does sound weird, but it’s true. Kukuh TW, one of Indonesia’s successful serial entrepreneur is the founder and CEO of KumpulBlogger, a widely popular PPC Ad network with more than 120.000 publishers displaying ads. Founded in 2007, KumpulBlogger has successfully becoming Indonesia’s top PPC Ad Network with hundreds of advertisers and keep adding more and more publishers into using their service.

Until a few weeks ago, Kukuh TW announced his new startup IdBlogNetwork which is also a PPC ad network. It’s a bit confusing at first, but Kukuh explained that both KumpulBlogger and IdBlogNetwork still running under his management and that both services are targeting different type of publisher and advertiser. Kukuh claims that while KumpulBlogger targetting personal advertisers with personal bloggers as publishers, IdBlogNetwork tries to catch bigger advertisers with selected publishers to guarantee the quality of the ad itself.

One of KumpulBlogger’s biggest weakness is the ‘get-rich-fast’ mlm scheme dominating the services with almost 95% ad majority. Kukuh TW promised to fix this problem in IdBlogNetwork, advertisers are carefully chosen to make sure nothing scammy will show up and also to guarantee the quality of the ads served by publishers.

Indonesia is indeed a huge market for services like these, research conducted in 2009 reveal a huge number of Indonesian bloggers, almost 1 million bloggers. Most of these bloggers are doing it for fun, and a few use their blog to spread useful information and putting up adSense or ppc services like KumpulBlogger in order to generate money. And based on my personal experience, for average an blogger KumpulBlogger generates more money compared to Google AdSense or any other PPC ad network.

Kukuh TW himself was a serial entrepreneur, previously he founded Kronologger (microblogging service sold to Asia Blogging Network), lokasiJakarta (sold) and petaProperti. He’s a very talented and productive developer with an eye for business opportunity. Look out for his surprising move in the local’s tech industry.

Rama Mamuaya

Founder, CEO, Writer, Admin, Designer, Coder, Webmaster, Sales, Business Development and Head Janitor of DailySocial.net.

Contact me : [email protected]

0 Comments

  1. Idblognetwork,,, bukan hanya sekedar bisnis online buat para blogger sepertiku, tapi juga sarana pertemanan yang baling baik menurutku,

    Antara Founder dan juga para blogger pun serasa tanpa jarak, sangat dekat.

    kekeluargaannya di Idblognetwork mungkin yang nomor satu di Indonesia bahkan di dunia 🙂

  2. Waktu review yang terlalu lama, membuat para blogger menjadi kesengsem (agak2 kesal). Bayangkan, anda harus menunggu selama 6 bulan untuk jawaban blog anda ditolak atau tidak.

    Ini seharusnya menjadi pertanyaan bagi kita semua. Bayangkan, hari-lepas-hari berapa banyak blog yang mendaftar menjadi publisher, di home page tertulis sekitar 4,400 lebih blog yang sedang menunggu. Review blog seharusnya bisa dilakukan 3 atau 4 hari, agar para blogger dapat meng-improve blognya (untuk yang ditolak), ini jika idblognetwork.com serius dalam advertising.

    Jika kekurangan staff, saya pikir bisa saja merekrut staff baru, saya yakin idblognetwork.com punya banyak uang dari sponsor.

    Dalam bisnis advertising, kecepatan layanan merupakan salah satu kunci kesuksesan sebuah layanan.

    Komentar yang sama ditulis pada post ini.

  3. Aku aja daftar nggak pake email rekomendasi, waktu itu pasrah aja mau nunggu 6 bulan kek. tapi ternyata di approve dalam waktu satu minggu, kenapa? mungkin memang konten yang diperhatikan.

  4. Inovasi Idblognetwork sepanjang 1 tahun ini telah terbukti memberikan nilai lebih 
    dan “new digital experiences” kepada 28 brand owners maupun 7 digital agensi 
    baik lokal dan internasional seperti Unilever, HongkongDisneyland, Telkomsel, 
    Mazda, Indosat, OSK188, Mizone, Berniaga, Nokia. Kami juga aktif 
    dalam menyelenggarakan event national -Blogilicious 7 kota, 
    event regional – Deklarasi AseanBlogger dan juga diakui sebagai 
    startup lokal terbaik dan ceo/founder terbaik 2010 dari blog berita startups, 
    Dailysocial.net. 

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