Mobile commerce is becoming more prominent in recent times as adoption of smartphones is growing rapidly and lower end devices are beginning to receive smartphone-like capabilities. e27 had a chat with Anurag Banerjee, APAC managing director of mobile-based market research firm Jana who shared his insights into how companies in the region are tapping into mobile commerce and engagement to drive sales and increase revenue. With nearly 80% of Indonesians preferring to go online from mobile, it’s critical that this market behavior be acknowledged and acted upon when discussing strategies.
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