Amobee, a mobile advertising company based in Singapore recently has announced a partnership with SemutApi (PT. Media Red Notices) in order to expand business to Indonesia. SemutApi, one of Indonesian companies relating to digital advertising has decided to cooperate with Amobee because its complete platform equipped with the tools for publishers and advertisers.
According to Trevor Healey (CEO of Amobee), a combination between MCM and Amobee will change the mobile advertising market in Indonesia. MCM will be equipped with a mobile advertising platform that is able to deliver better results for the growth of Indonesian mobile market.
We could say Amobee in Indonesia will face a lot of competitions from Google Mobile Advertising (Admob), BuzzCity, InMobi and MicroAd. It also could be determined that there would be several similar companies which will enter Indonesian market; despite the fact that the local content is not much available for the local market.
You can find the press release here (in Indonesian).
Disclosure: Dailysocial is incubated by Merah Putih Inc, a subsidiary of MCM.
