e27 today says goodbye to its most senior editor, Joash Wee Ci Kai. Wee, who has been with Singapore-based e27 since 2010, will be moving on to Korean messaging app Between. During his time at e27, he oversaw a rebuilding of e27.co as one of the leading regional technology blogs and an expansion of the site to include several content partners including DailySocial.
In his place, e27 has hired a new editor, Dhaleta Surender Kumar, better known as Surender (yes), previously with Pitch Magazine in India.
Since his intern days with e27 in early 2010, Wee has come a long way moving up the ladder holding various positions at e27 and even co-founding a digital book publishing platform, Pandamian. In his new role at Between, Wee told DailySocial in Hong Kong last week that he will be heading the company’s Southeast Asian expansion to be based in Singapore.
Between, launched in 2011, is of course, a messaging app for couples, which allows them to not only exchange messages and photos, but also share memories, purchase gifts, set reminders, leave memos, and many other activities. The company has since seen competition from apps such as Couple and Avocado.
VCNC, the company that built Between, raised $2.8 million earlier this year to fund the app’s growth. At the start of the year, Between recorded 1.6 million downloads just in South Korea among 2.35 million global downloads. An overwhelming majority of its users are still in the domestic market with Japan a distant second.
All the best of luck to Joash from us at DailySocial!
[correction] Surendra got in touch with us to clarify Elaine’s position as a writer, not an editor, and we have removed the reference in the article
