[DS Notes] How Does Lazada Fare Against Amazon in Southeast Asia?

ecommerce milo took a look at how Lazada is performing in Southeast Asia and comparing that with Amazon. The American retailer has yet to fully entrench itself in Southeast Asia but it does offer a number of its services to the region. Indonesia as the largest nation in Southeast Asia has yet to enjoy what Amazon has to offer aside from being able to purchase physical books, and movies and music on discs. Regardless, the numbers show that Amazon still leads in unique visits across the region although it is dropping quickly as Lazada increases its awareness and reach. Without a proper local presence, Amazon looks set to lose Southeast Asia to Lazada while Lazada CEO Max Bittner dismisses Amazon for not being on the ground, which makes things very difficult for dealing with customer service.