As an entrepreneur, it is our most basic duty to keep innovating and providing customers with the freshest of the freshest ideas. However, in some cases, a complicated structure of organization often acts as the main challenge for such ideas to pop out. In fact, one of reasons why giant companies have more difficulties in developing out-of-box innovations is because they have such sophisticated structure of organization that prevents creative ideas from grassroots getting its chance of being heard by the executives.
The late Steve Jobs, legendary entrepreneur and Apple’s Founder, showed us how Apple can absorb those ideas to keep coming out despite the fact that it has such structure of a giant enterprise. In the video below, he shared his way of developing the “startup way” at Apple.
