Enthrean Guardian, a local game developer which developed Eternal Grace game, announces cooperation with Games One. Games One is a division of Digital One – a part of Marketing Group.
Enthrean Guardian is known because of one of a game it created, Eternal Grace, a J-RPG PC game and already released the first episode, and currently preparing for the second episode. It also has submitted this game into Wujudkan.com.
It was explained in the official announcement in the Enthrean Guardian’s website that this cooperation is a collaboration that supports ability from each party: Enthrean in the game developer field and Games One in the business field. This cooperation will present a couple of projects that will be released in the next months, it seems to be a game developed by Enthrean and distributed by Games One.
Quoted from Enthrean Guardian’s website, Games One is a part of Digital One, and Digital One is owned by Marketing Group, a media group that owns several products such as Marketing magazine, Sheng Yi magazine, Survey One and some others. Games One is a division engaged in e-commerce business specializing in games. Currently, Games One has made public its site in games.marketing.co.id which also becomes the media to give information on the services it serves. Games One is trying to bridge developers and game publishers, especially in Indonesia.
From game developer side, Games One gives a place for game developers who want to sell their games in mass or for corporate, while for publishers, Games One wants to be a place where publishers can find various games they needed.
Taken from a piece in Marketing magazine that I found in Enthrean’s website, Andika Priyandana, Head of Content Games of GamesOne, explained that Games One’s service is game distribution and marketing for PC and mobile platform, both for corporate or mass in Indonesia.
It also serves as representative for foreign game developer who wishes to enter Indonesian market, foreign game localization – English to Bahasa Indonesia.
Previously, we’ve heard that Kompas Gramedia would also release its game publisher service, now other media company is establishing cooperation with game company. Marketing Group is actually not a stranger in the startup/digital world, other than being pretty active in developing its digital content, prior to that, Frontier Consulting Group was investing in Media Wave, a monitoring platform and social media analysis.
It will be interesting to see further strategy and execution of Games One. The easiness in marketing process seems to be the main portion Games One has to offer for game developer so game developer like Enthrean can focus on game developing and not be bothered by game marketing process or finding client, like what commonly done by many game publishers in the flash platform. It becomes even more interesting because the company or brand which uses game as a part of campaign process or digital strategy has increase. The growth of local game developer is also increasing, not to mention the foreign studio and game publisher are also seeing the potential of game industry in Indonesia, both from the consumer and producer’s sides.
