Yesterday, two daily deals site (you know, groupon clones) launched and ready to serve their customers and to compete with other bunch of clones existing in Indonesia. The newly launched services are Lapar.com and Valadoo.com. Lapar in Indonesian language means “hungry” so it’s a really cool domain name, while Valadoo is short for “Value Added Discounts Online Organizer” and i have no idea what that means.
Valadoo is a general discounts site, where they offer daily discounts for spa, restaurants, entertainment, etc; putting them on a head-to-head competition with the incumbent DealKeren and Disdus. As a differentiation factor, Valadoo has 3 types of deals : individual deals, just a simple deal without any group buying necessity involved; group buying, where you have to fulfill the quota in order for the deal to be activated; and friends deals where you have 1 voucher and invite several people in order for the deal to be activated.
Lapar.com is more interesting, based on the name of the website it’s a daily deals site that focuses on delivering discounts for culinary products. And another strong differentiation is that they claim the discount to be at the range of 70-90% per item, that’s a big discounts especially for food lovers. Okay, me.
Lapar.com has a better chance of surviving because they choose to narrow their market and focus on niche items; well it’s food, so it’s not exactly niche but it’s a perfect positioning for them to gain customer’s top-of-mind consideration while looking for a culinary discounts. For now Lapar.com only serves Jakarta and Bandung, but it’s more likely for them to expand their services nation-wide.
You see? 🙂
Bos itu Disdus kok ngelink nya ke Lapar.com ? 😀
I see around early next year the number is going to double, but by the end of 2011 the number will be reduced dramatically. Battle of the fittest.
congratulations, 2 new sites have been launched, plus a lot of sites that offer discounts.
Thank you.