RajaKamar, online travel service, is refreshing its site. Dominated with lime green nuance, it feels good, modern, and current. Moreover, it integrates reviews gathered from TripAdvisor — undoubtedly global leader in this area. The site also revamps the tagline, now using “Ahlinya Hotel Indonesia” or loosely translated as Indonesian Hotel Expert.
As member of big Indonesian travel companies network (consist of Smailing Tour, Panorama Tours, and Dwidaya Tour), RajaKamar should emerge as the leading service in the area. It lists more than 1800 hotels in 135 Indonesia’s cities. Last year, RajaKamar Group (consist of RajaKamar and MG Holiday) registered total sales of more than 75,000 roomnights and has seen monthly 10 per cent growth. Cited from the press release, Rajakamar CEO, Scott Blume, said, “We will focus on providing a wide range of hotel rooms in the two- to five-star categories across Indonesia. We have also added comprehensive destination information on the website to assist customers in finding interesting places and things to do during their stay.”
The additional reviews from TripAdvisor will mean a lot to RajaKamar. As people tend to follow and acknowledge reviews from friends and peers, it will be a massive selling point for the service. TripAdvisor has one of the largest “hotel review database” in the planet and RajaKamar has made the right step to gather these not from scratch. It’s one step ahead of its competitors for this matter.
In near future, Blume said it won’t provide tour package or flight bookings. Yet, he mentioned that the company eyes the development of mobile app to tap large population of BlackBerry users in the country. The mobile app, or at least mobile web version, will help users to extract travel information anytime and anywhere with their mobile devices.
