Tokopedia announces special channel for Official Store in its platform that focuses on authentic products of trusted brands. There are many updates for feature, logo, and UI/UX appearance for better experience.
The channel is separated from Tokopedia marketplace platform. There are more than 2 partners offering millions of high quality and branded products through Official Store. In the category of utensils, gadgets, the latest electronics, and others.
Tokopedia‘s VP of Merchants, Inna Chandika said, Official Store is part of consumer’s demand. They want a convenient and secure online shopping experience. However, the latest grand launching was held because they’re ready in terms of product’s originality, availability, and guarantee.
“Official Store on Tokopedia is the right option to complete the increasing customer’s demand for better shopping experience of certain brands.” he said, Fri (3/29).
Previously, the Official Store concept has existed since few years ago. There are tight curation process to complete for a brand to get into Official Store, such as submitting NPWP, SIUP, product license, and others.
Inna is open for opportunity to present Official Store in the form of offline store. However, they still want to put the overall shopping experience forward. There is consumer’s demand to touch the product.
In the same occasion, Bank Mandiri presents as supporting team of the Official Store. BankMandiri’s SVP, Muhamad Gumilang M said Tokopedia is the most used marketplace platform for corporate’s online transaction. Last year, it has reached 18% – 20% of the total e-commerce transaction at Rp4.58 trillion.
Therefore, shopping on e-commerce platform has become the trend for Bank Mandiri customers. It appears on the Mandiri card’s transaction frequency data, either debit or credit, which increases 80% in 2019 compared to the previous year.
“We partnered up with Tokopedia because its transaction is at the top of the table to other platforms. Therefore, we boost transaction with marketing campaign for Bank Mandiri’s customers.
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Original article is in Indonesian, translated by Kristin Siagian
