We certainly have heard various news, both in DailySocial and in other media about the growth of discount coupons offering services or daily deals. My previous article also mentioned that each service has its own target even though more or less they lead to the same market share.
With this kind of growth it has certainly opened up opportunities for a service that collects or provides the information on various daily deals services. That opportunity seems to be the kind that is what SuperBestDeal.com tried to take. Developed by Sanny Gadafi and Terry, this web and mobile application provides a main service as the aggregator of daily deals services in Indonesia.
From the description on the Sanny,’s blog, SuperBestDeal initially developed not as an aggregator, but a daily deals website or a site that provides group purchasing services, and they even got merchants who want to work with, but in the end Sanny and Terry decided to change the idea and made SuperBestDeal as a daily deals service aggregator.
Numbers of service that offer discount coupons indeed raised the level of competition pretty high. There are about 20 more daily deals services in Indonesia, mostly competing in the same bidding, which associated with lifestyle, electronics, food and tourism.
SuperBestDeal also a participant who pitched in JVN 2011, last Friday. From Terry’s explanation, their service will be maximized on mobile devices, is also explained by Sanny, “to fully concentrate on its mobile application, and the integration of SuperBestDeal with websites that in the aggregate could be deeper with API implementation that have been provided by SuperBestDeal, so in the future each daily deal website is enough to concentrate on getting their own deal. For future development of mobile applications, they can rely on SuperBestDeal”.
Currently there are 8 daily deals services aggregated by SuperBestDeal, including DealKeren, Disdus, and OgahRugi. For monetization, Sanny explained that there are some income plans that will be run by SuperBestDeal, beside referral fees earned from the aggregated merchants, the main thing is location based add which pointed to ads that relate to the location of the users. With a focus on the developing the applications for mobile devices, this ad placement can be maximized.
The development of mobile app from SuperBestDeal at this moment is apparently still in an early stage, as well as their website that currently only provides information in the form of boxes containing the offers from daily deals services that aggregated with the options to select the offering categories.
Although with a different models and formats, I remembered AdaDiskon service, which collects various discount informations from various merchants. Recently AdaDiskon also finally launched their own daily deals service called AkuPlusKamu.
Focused on the mobile devices and provides access to application services to users of mobile phones could also be an appropriate strategy, although some daily deals services also have their own mobile apps. But as far as I know, there are still many which have not seriously develop the mobile app because they still maximizing the service from the web, which means opportunities targeted by SuperBestDeal is still wide open.
The strategy to aggregate the groupon clone was in fact not really new, especially in countries where the number of its group buying services grow rapidly, even Bing also released the daily deals aggregator for the service. But as far as I know, for Indonesia, there is only SuperBestDeal which officially announced their new application.
SuperBestDeal is unlikely to provide coupons purchase of their own services, they prefers to make friends with the daily deals players than to compete with them. As Sanny said, “If you can not compete them, aggregate them!”.
Let’s see what development will be done by SuperBestDeal, I am interested to see their advertising strategy which will be implemented on the SuperBestDeal mobile app.
Translated by Nita Sellya.
