After two month contested, the winner of logo contest held by SendokGarpu was chosen in Grand Final held in April 21 in Atlet Century Park Hotel, Jakarta. There are 1,700 data were submitted, more than expected by the committee. The event was divided into three period, work submission (Feb 1 – March 31, 2011), judging period (April 1-7, 2011), announcement and voting for favorit finalists (April 8-15, 2011), and Grand Final (April 21, 2011) held in Jakarta.
Most of the contestants came from Java and Sumatera. In Grand Final, 5 finalists were entitled to present their work to judges. The judges are: Sastro Gozali (Founder and CEO SendokGarpu), Daniel Surya (Southeast Asia Chairman, IDHOLLAND), Hari Radiawan (Advertisement Lecturer, University of Indonesia) and Edward Sugiharto (Marketing Communication Manager, Atlet Century Jakarta Hotel). Edward was replacing Djoko Hartanto (Founder of Concept Magazine).
The five finalists were Eko Daryanto, Juliany Lie, Rudi Julio A, M Fadil Rambey and Tri Aryanto. After presenting in front of the judges, the winner was Tri Aryanto from Semarang. He entitled to receive cash of Rp 10 million, Apple iPad 16B 3G+Wi-Fi, trophy and certificate. The logo created by Tri is indeed unique, because the S symbol is symbolizing spoon and fork and said to be representing social network, conversation, opinion and join review. For favorite logo chosen by SendokGarpu visitors won by Nico Setiawan and he received cash of Rp 1 million, trophy, and certificate.
By the time this article is written, the new logo is yet to be used. Most probably the new logo implementation will be on the same time as the change of the website’s theme, because the new logo is dominated by red, while the present logo is dominated by black.
With this event, SendokGarpu.com as organizer hope that they can build a stronger Brand Awareness, build bigger community network, and last but not least is to motivate and to enliven creative world in Indonesia.
SendokGarpu was established in 2006 by Sastro Gozali started from a hobby and developed into stronger and bigger in 2009. At the moment they are supported by over 5,000 restaurant reviews and latest culinary news. In 2011, from the content and database side, SendokGarpu has reached Bali, Surabaya, Yogyakarta, Medan, Singapore and other countries.
Disclosure: DailySocial is one of SendokGarpu Logo Design Contest 2011’s media partner
Translated by Nita Sellya.
