Populix market research platform today (29/4) announced pre-series A funding of $1.2 million or equivalent to 17.3 billion Rupiah. This round was led by Intudo Ventures, the one that led its seed funding in 2019; with the participation of Quest Ventures and some other investors which details were not mentioned.
The company will use the fresh funds to launch new products, strengthen marketing and recruit new talent. Over the past year, the company has updated its “Populix for Business” service with a new application featuring UI/UX enhancements to make it easier for clients to be more informed of the ongoing research project.
Through the new application, Populix aims to become a “one stop shop” for businesses to conduct research and gain consumer insights. On the other hand, Populix is also developing a data set product to regularly track market movements – enabling businesses to closely follow consumer dynamics and preferences.
In order to support data collection, the Populix application can now recognize invoices (for example from e-commerce purchases) of respondents using optical character recognition technology or scanning of notes via camera, with an accuracy of up to 93%. The concept of collecting data through purchase notes is not a new thing, previously, Pomona was doing something similar to help brands understand their customers.
“Populix provides comprehensive and unique insights into Indonesian dynamic consumer market [..] In the future, Populix will introduce more sophisticated services for clients to meet their focus while continuing to refine our mass market offering to open doors for more people to get access to consumer insight products,” Populix’s Co-Founder & CEO, Timothy Astandu said.
Was founded in January 2018, Populix exists as a mobile application that supports research activities. People can download the application and act as respondents. Each successfully completed survey will earn certain points and credits. Populix claims to have 250 thousand respondents spread across 300 cities in Indonesia.
Apart from quantitative research, Populix also supports businesses conducting qualitative research. Their business services offer subscription services, conducting regular brand tracking to understand public perceptions. Populix also started serving the SME segment by providing more affordable packages.
Apart from Populix, a startup from Yogyakarta, Jakpat also offer similar service. Utilizing applications and a gamification approach, they invite the public to become respondents to a survey that fits their criteria/profile.
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Original article is in Indonesian, translated by Kristin Siagian
