Aside from social media, instant messaging platforms have enjoyed massive popularity in Indonesia. Trying to proclaim themselves as the best out of the rest in the segment, developers start considering to provide sticker-as-a-service, just like what the Singapore-based PicoCandy does. The platform has even planned to open an office in Indonesia by the first quarter of 2015 to help them adding more talents to the team, especially in the department of technology, marketing, and artist.
PicoCandy’s CEO Geraldine Yong emphasized that Indonesia is a fundamental market for the team, as it is one of countries that have the most chatting service users in the world. She continued that Indonesians regularly spend 25% of their time to chat with others. That’s why messaging apps, like BlackBerry Messenger (BBM) or Line, find their gold mine in the country.
“Our partner, like BlackBerry Messenger, has a huge database of users in Indonesia and we take care of its sticker shop. This includes licensed ones referred to iconic figures who have partnered with us, as well as stickers which are available in Bahasa,” Yong said as being cited from Tech In Asia.
Yong revealed that PicoCandy’s vision is to be the largest digital stickers distributor in the world. This can be achieved by partnering with every single mobile app which wants to monetize through digital stickers.
As a matter of fact, since PicoCandy sealed US$1 million of funding from a group of angel investors and venture capitals, including the Ardent Capital and WaveMaker Pacific back in the end of 2013, the platform has partnered with numerous messaging apps, social networks, mobile apps, and telcos.
PicoCandy helps those partners to monetize through their digital stickers. How?
Well, they may fully utilize PicoCandy’s sticker shop or let the platform enriching the content of their own shop. All that without having to deal with the brands that own certain characters, since PicoCandy only provides them licensed stickers. It simplifies them very well.
“Stickers may express ourselves much better than words, and can be used by brands to get more engaged and involved in active communication with their customers,” Yong ended.
