Outlet is a local daily deals website based in Singapore. After gaining their success there, Outlet is approaching Indonesia’s market under name of PT Uniscope Group. When this article is written, Outlet has only issued one coupon promo but even so they got a number of 114 buyers. Generally speaking, there’s no significant difference between Outlet and other similar websites. One payment alternative supported by Outlet is KasPay.
KasPay is online system using top up fund method by BCA and Mandiri transfer and managed by company that created Kaskus. Before working with Outlet, KasPay has been used by various e-commerce websites, including Disdus – a daily deals/group purchase website. Other than promoting KasPay as payment method, Outlet also offers sweepstakes with gadgets as main prizes to promote their service.
The unique thing is that they have the sweepstakes positioned as group purchase. It takes at least 2,000 people to ”buy” deal for Rp. 0 to get the sweepstakes activated. Even though it was just launched this March, apparently people’s interest towards Outlet (or their sweepstakes) is quite enormous. There are over 3,000 people liking their Facebook Page. However, with that number of likes, the number of users registered to activate the sweepstakes still hasn’t reach 1,000 yet.
One interesting when I tried to compare between the Singapore and Indonesian version, is the payment method. In Indonesia, using bank transfer is very common. Our small survey’s result says that this is the most used payment method. Meanwhile in Singapore, they tend to not believing bank transfer or debit. It is between credit card and Pay Pal there, which eventually leads to credit card anyway.
So far I haven’t found any daily deals or group purchase in Indonesia giving payment alternative using credit card or PayPal. If KasPay keeps developing, I hope it can become Indonesia’s PayPal and can accommodate simplicity in transaction by using debit or credit method. Of course, to reach that point they need to be able to deal with Indonesia’s conservative financial bureaucracy.
Translated by Nita Sellya.
