Medan-based Otten Coffee, which was established by Robin Boe and Jhoni Kusno, has just sealed a series A funding from East Ventures. The funding will be allocated to product selection and add more value to its services, including to push the service’s positioning in Indonesian coffee market.
The startup’s founders are not new figures in the business, as they’ve practiced the whole process of coffee making for years. They perceive the current market does no longer merely act as consumer, but also producer as well.
This encourages the establishent of Otten Coffee as an offline service back in 2012, before entering the online scene later in 2014. Otten Coffee offers various coffee making tools like coffee beans, espresso machine, grinder, brewer, and barista equipment to all parts of Indonesia. The site also provides unique info and interesting news about coffee and local coffee shops.
Otten Coffee has opened its branch in Jimbaran, Bali, while planning on opening another one in Jakarta.
Robin Boe, Otten Coffee’s Co-Founder, stated in his press release, “People are willing to explore more on coffee making techniques, which is not easy because it takes knowledge about various tools and equipment to present a cup of excellent coffee. This encourages us to educate Indonesians about this industry. We want them to know about various coffee types and all types of brewing methods. We see potential, since each Indonesian spends 0,96 kg of coffee in a year in average back in 2012.”
Regarding the funding, East Ventures’ Managing Partner Willson Cuaca commented, “Indonesia has been long known as one of biggest coffee exporters in the world, contributing to 8,8% of total world’s coffee production. [..] Otten has a strategic position to take the chance, being centered in Indonesia and utilize online platform to distribute coffee beans and coffee making tools. Otten brings high quality coffee to your door.”
