An online-to-offline solution startup that digitizes the automotive aftermarket industry in Indonesia (including car service or repair services), Otoklix, announced initial funding of $2 million or the equivalent of 28 billion Rupiah. This round is led by Surge, the accelerator program of Sequoia Capital India. Also participating in this round GK Plug and Play, Kenangan Investment Fund 1, Lentor Ventures, Noble Star Ventures, and Andree Susanto as the founder of Waresix.
Surge is an acceleration program by Sequoia Capital aimed at startup companies in Southeast Asia and India. This program is held twice a year, Otoklix has successfully become a representative from Indonesia to participate in the fourth batch of Surge with other selected startups from India, Singapore, Vietnam, Indonesia, and Australia.
The Indonesian car aftermarket market is projected to grow up to $15 billion, with 20 million cars being part of the industry market by 2025. This is one of the reasons for Martin Reyhan Suryohusodo, Joseph Alexander Ananto, and Benny Sutedjo to start the largest automotive aftermarket network in Southeast Asia.
Otoklix was founded in 2019, with a mission to bridge the gap between vehicle owners and Indonesia’s fragmented general workshop industry. Transforming the vehicle maintenance experience for consumers and equipping workshops by increasing their visibility, providing business solutions through software, and reducing procurement costs.
Otoklix co-founder Martin Suryohusodo said, “The fragmented condition of the Indonesian automotive aftermarket creates difficulties for consumers due to the lack of information transparency. On the same side, the industry is also a large potential market that is often underestimated. Learning from the US market, shared mobility was able to increase aftermarket industry spending by 150% and this inspires us for the future of the Indonesian automotive aftermarket industry.”
Otoklix service covers two user segments. For car owners, Otoklix has developed a mobile application to facilitate car maintenance. Car owners can order service at a recommended independent repair shop nearby and receive standard rates and service levels. Car owners also get a guarantee for every transaction at Otoklix partner workshops and can track their repair and maintenance history in the application.
Within one year of operation, Otoklix has facilitated service for 10 thousand cars per month by more than 100 active workshop partners. The team believes that it is currently on a growth trajectory to become the largest and most trusted aftermarket service network in Indonesia, with 20 million cars that will become part of the automotive aftermarket market in the next five years.
With the funding obtained, Otoklix targets 500 partner workshops to join and serve 100 thousand cars per month, and 75% of the revenue share of the total procurement of goods and spare parts by partner workshops by December 2021.
Previously, there were three startups that had already tried out the previous batch of Surge acceleration programs from Indonesia. The three of them are Storie, Chilibeli, and Rukita.
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Original article is in Indonesian, translated by Kristin Siagian
