Ohdio keeps experimenting in order to scale up its brand value in 2015. After building a number of niche music sites with certain themes, the platform now jumps into a partnership with Tees by establishing a themed e-commerce segment at LaguGalau, Lagu70an, Lagu80an, Lagu90an, and Musikselamanya. The service is best accessed through desktop.
If we access one of those Ohdio’s music sites, Tees will present its online store at the right of the display. The login and payment system remain to be managed by Tees, making users feel like shopping while listening to themed music playlist. The offered items would surely match the theme of visited sites. Ohdio’s Co-Founder Ario Tamat told DailySocial that this partnership is based on affiliation.
He stated in his press release, “The goal of Ohdio.FM, which is to create specifically themed music sites, gets supported by Tees.co.id, as we believe that this type of approach will be relevant to various Indonesian music lovers.”
Aria Rajasa, Tees.co.id’s Co-Founder and CEO added, “Tees.co.id is always open for mutual partnership like this. We like with what Ohdio has done with Indonesian music industry and are ready to help them monetizing through merchandise.”
Besides sealing the partnership, Ohdio also has launched various monetization opportunities within its ‘Ohdio untuk Bisnis’ program, including ads posting, audio ads, and other sponsorship schemes.
