Noice's Long Journey to Win the Audio Content Industry in The Country

To date, the entertainment app competition in Indonesia, either social media or streaming video/audio, is dominated by global players. The opportunity is there for local platforms, however, it requires differentiation and comply with the Indonesian people preferences to acquire new users.

This formula was successfully implemented by Vidio and Mola TV, which survived due to the strategy of broadcasting sports content exclusively, amidst the massive penetration of global video streaming platforms. According to research by Nielsen Sport in 2017, Indonesia (77%) ranks 2nd globally after Nigeria (83%) as a country with high interest in football.

That “exclusivity” formula doesn't apply to audio streaming apps. There is no local platform dominates in this entertainment vertical. The opportunity has finally emerged since podcasts have mushroomed in Indonesia. DailySocial once reviewed how big the chances of local players to win in their own country through this voice-based content. Noice is one of which that is trying to pursue this position.