Foursquare, Gowalla, Google Latitude with Mobile Check-in, Facebook Places, Yahoo! Koprol; There are lots of location based check in service available. When you might be bored and confused which service you should use, not to mention that not all service runs well, it’s about time for other similar application to show up that not only offering easy check-in but also gives information of interesting offers around us at that time.
Let us meet Yotomo. Yotomo is Singapore based startup founded by Wahyudi and supported by Better-B as partner to create its mobile application. On a glimpse, its logo’s font face reminds us of Twitter. Yotomo was developed using Foursquare API for its check-in service with addition of local touch, which makes it more valuable. This local touch becomes Yotomo’s attraction. When you come to a venue, after you check-in there, you can check what event or offers are available around the venue.
Abul A’la Almaujudy from Better-B as Yotomo’s partner wrote in his email, that Yotomo is a mobile application focusing as location based promotion service for potential customer acquisition, service for local business, community and local badges. The application summarized a game a social “game” with badge (location based, community based and brand engagement), Discount coupon offer and promotion from merchant with check-in, redeem, and hold coupon system within certain time validity.
In short, Yotomo does what Foursquare should’ve done in Indonesia. Even though several local merchants already promote their businesses through Foursquare, Foursquare’s strategy is more into US market (which is way way bigger), and this makes it hard for local business element in Indonesia to use the service. And Yotomo sees this as a great opportunity. At the moment Yotomo is still not available for free trial. According to Wahyudi, Yotomo is targeting to launch their service on mid April this year. At first, Yotomo will be launched for BlackBerry platform, and will be followed by iOS and Android.
Interested? If you want to try it, you can register here. For business owner who wants to cooperate with Yotomo, you can start it here. We’ll let you know when Yotomo is ready for private beta or public beta phase.
Translated by Nita Sellya.
