Singapore-based online advertising company, MicroAd, announced yesterday (8/1) that it has planted an undisclosed investment to Southeast Asian advertising network, Ambient Digital. As e27 reported, the money will be allocated to upgrade the existing Ambient Digital’s platform, with data credentials extension as the main focus.
Ambient Digital’s CEO Andrew Stephens told e27 that his team would use the money to develop customized data platform, move its operation to real time, strengthen its safety technology brand, and create solution to help publishers optimizing future revenue.
Being established back in 2010, Ambient Digital has been operating in four markets in the region so far: Vietnam, the Philippines, Indonesia, and Thailand. The company aims to have 70 million people consuming its ad-related services as well as more than two billion page displays in a month, with a solution which enables advertisers and publishers managing online ad campaigns.
“Our achievement of sealing a funding from a single investor – MicroAd Singapore – has shown that we’ve earned a good reputation from Regional,” Ambient Digital’s Chairman Eric Rosenkranz proudly claimed.
MicroAd Singapore has established 18 offices in 10 countries ever since three years ago. Those countries are Japan, China, Hong Kong, Taiwan, Indoensia, Singapore, Vietnam, India, the Philippines, and South Korea.
“Along with our vast expansion in Asia, our partnership with Ambient Digital has been such a hit,” said MicroAd Singapore’s CEO Kentaro Watanabe.
Both MicroAd Singapore and Ambient Digital have formed a number of joint ventures, such as MicroAd Vietnam, MicroadSEA (based in Singapore) and MicroAdSEA Philippines to connect ad platforms with Southeast Asian ad network. MicroAd platforms, including MicroAd BLADE and MicroAD COMPASS which are dedicated from advertisers and publishers respectively, allows users to optimize their profit and revenue.
“This investment means that we can keep moving in this business, miles away from traditional ad network model,” Watanabe ended.
