Held at Trans Force Grand Indonesia, Yahoo! Koprol, a part of Yahoo! Global launched Yahoo! Koprol for Business on Thursday 17 February. Koprol for Business provides affordable and effective solution for business owner, especially small and medium business (UKM).
A talk show started the launching with Sandiaga Uno – former Chamber of Commerce Vice Chairman for UKM, Pandji Pragiwaksono – selebrity and social media devotee, and Satya Witoelar – Yahoo! Koprol Indonesia, as speakers. The talk show was about small and medium business activities and its issues, social media and what’s good about it, and ended with how Koprol as one of social media solution can be beneficial for UKM business activities.
Several big companies have been using Koprol for awhile now, such as Telkomsel, Java Jazz, Pocari Sweat, Nexian, or AHA from Bakrie Connectivity. It’s because Koprol’s uniqueness as a tool to engage with community and communicate with their follower, they said when asked about the reason why they use Koprol, besides using Facebook and Twitter
Realizing Koprol’s potential to be more than just social media tool, Koprol strives to embrace business community by launching Koprol for Business. As explained by Satya, Koprol for Business has several things to offer. First of all, creating business profile, where business owner can have conversation with their follower, customize picture and background, and monitor follower’s statistic.
Second of all is claiming location (Koprol places) and making sure that every detail on your business is updated, and the last of all is how to communicate with visitors. Visitors usually just dropping by, visiting without any special intention. However, visitor can turn into fan or follower if you can create interesting and impressive engagement with them. You can create sticky post in Koprol for Business where you can post different message or notes for each of your businesss location. For example, if there’s a discount program that’s only available for Jakarta store, but not in Surabaya one, this can be informed through sticky post.
Why do you need to use Koprol for Business? First you need to know its potentials. At the moment there are over 1.5 million Koprol users. That number turns Koprol into the third largest social media sites in Indonesia. I’m sure you wouldn’t want to miss such opportunity of viral marketing towards so many people, right?
Today, consumers no longer have faith much in a product’s lip service or promises. Friends’ recommendations posted on your company’s Koprol for Business page will guarantee your product’s spiral spread. Optimal result with minimum capital. Last but not least, Koprol guarantee that its service quality is supported by local supports with global quality, especially under Yahoo!’s big name.
Is this product getting interesting? Do you start to wonder about price? No need to worry. It is all FREE from Koprol. You can register your business now and enjoy its benefit. You want more? Well, here’s more good news, Koprol promised a premium service for companies that want Koprol to get involve further with their marketing and promotion strategy, but it is not officially launched yet although they promise it won’t be a long wait. If you want to know more about Koprol for Business’ premium service, you can contact the email address on the bottom right side Koprol for Business page.
For those who register in Koprol for Business today and recommended by the event’s participants, Koprol is conducting a contest for the best three accounts. The terms and condition is quite simple. Winners will be chosen based on creativity (and activities, so be active) during one month period, starting today February 17 until March 17, 2011. Koprol already provides very interesting prize, the winners’ business place will get special section featured in Yahoo! Indonesia dan Yahoo! Indonesia Newsroom’s page.
Do I find the idea interesting? Absolutely. This may not be a brand new idea. Foursquare has been using it since 2009. Locally, Koprol also has other competitors such as Urbanesia, city directory service provider. That makes it even more challenging.
For me the most important thing is that Koprol is capable to convince business owners that Koprol’s users will take advantage of business accounts availability to communicate and engage for better benefit for the company or UKM itself. Business profile available in Koprol should become consumer’s way to get service, a place for review and input, and provides promotion and location information.
Now, do you think the above review on Koprol can convince you that this product is one of the right means to expand your market and strengthened your business brand image?
