Migme, previously mig33, has just announced its concrete partnership with both Universal Music Indonesia (UMI) and Smartfren. The partnership would enable Migme to activate at least two artists per month by making use of its platform that has already gathered around 5 million of active users so far. At the moment, Migme has already been pre-loaded on Smartfren’s Andromax C3 series.
Further, Migme, which has been registered at the Australia Stock Exchange, announced that UMI’s artists may utilize Migme to promote their music and video, have photo-sharing session, and other social media stuffs. Each and every activation will involve the revenue sharing gained from the sales of virtual goods. The very first Indonesian artists who would get the honor to be promoted by Migme are the winner of Indonesian Idol season 8, Nowela Auparay, and popular boyband, 5 Romeo.
“Collaboration with UMI newcomers will help us developing our contents and delivering even more entertainment to the platform. This will push the our engagement with the consumers as well as revenue sharing to all of our partners. We’re waiting for even much more of this type of partnership in pretty much all parts of the world,” Steven Goh, the Migme’s CEO, stated in his press release.
“We are really glad to collaborate with Migme through this scheme. We can’t wait any longer to broaden our artists’ coverage in Indonesia, and in the region as well,” Perry Parikesit, the Head of Marketing and Promotion of the Universal Music Indonesia, added.
In addition, Migme also announced a partnership with Smartfren, which allows its app to be pre-loaded on 700.000 units of Smartfren’s Andromax C3. Besides having an MoU with Smartfren, Migme has also collaborated with Nexian/Spice Global and Trikomsel to distribute its platform to even many more devices, including to have access to 1200 of Trikomsel-based stores all over Indonesia.
Indonesia is the most important Android market to Migme, aside from Taiwan. In this regard, no wonder if Migme wants to give best solution to Indonesian consumers by providing a number of beneficial features, like a special interface which uses Indonesian as its default language.
