Interspace Indonesia, the one that introduces Access Trade advertising platform to Indonesian internet ecosystem, officially announced its exclusive partnership with BlogDetik, a blog platform which is managed by the biggest news portal in Indonesia, Detikcom, in form of affiliation network establishment. This would be Interspace’s very first collaboration in Indonesia after the Japan-based company launched its office in Jakarta more than a year ago.
According to the plan, the platform will support the content of e-commerce and price comparison websites from now on. The Access Trade afiliation platform will enable BlogDetik’s bloggers to monetize from the products and links that it supports.
The Access Trade indeed targets e-commerce, and Interspace perceives Indonesia as one of most potential e-commerce markets to exist currently. In fact, the office in Jakarta becomes Interspace’s very first representative in Southeast Asia. However, it’s not the only Japanese company to expand to Indonesia, as Adways and MicroAd have also done taken the same decision.
Redwing predicted that the growth of Indonesian digital trade will be the highest among other Asia Pacific countries during 2013 to 2018. In general, the growth will reach more than 50% for the next four years, way higher than the average growth of other countries in the region, which is predicted to be around 10%.
