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Indonesians, programmers, and Nasi Padang

3 mins read
July 28, 2011

Where are Indonesia’s talented programmers? Why aren’t international technology companies overrun by Indonesians? These questions bring forward the problems that are  affecting the lack of recognition of Indonesian IT talents internationally. Indonesia does have talented programmers but almost all of them are hiding in the country. They shy away from the spotlight.

The next question is why. Why are they hiding? Why aren’t they working for American or other international companies? Well, some of them do, but not necessarily in a position that would put them in the spotlight. Most don’t hold executive positions. I have a theory that may just be the very reasons why Indonesians aren’t that well known overseas, so hear me out. This is long so those who don’t want to read too much, scroll down to the last three paragraphs to read my theory.

Whenever we hear about Indonesians making it big, it’s always a local company operating primarily locally. Indonesians have very little reach in places like Silicon Valley but we do have reach.

One of the few Indonesians in such a position is Sehat Sutardja, co-founder, president and and CEO of Marvell Technologies, makers of microprocessors used in every BlackBerry device in the market. He even has a building at University of California in Berkeley named after him But where are the others?

A Googler who shall remain nameless recently said that Google (at that time) doesn’t see Indonesia the way it sees India where there is plenty of potential talents to further Google’s research efforts. Indonesia is a nation of consumers he said, so its plans for the country only involves selling AdSense and AdWords.

I don’t blame the person for having that view. He may or may not represent the view of the company but it’s very understandable. More recently however, it’s obvious that this view has changed since Google now wants to establish presence in the country.

Indonesians in general don’t seem to jump at the chance to change the world, to explore new possibilities, to leave behind families and friends to discover possibilities overseas. Those who do move overseas tend to end up back in the home country instead of settling.

Look at International patent filings in the past decade and tell me how many are from Indonesia. It’s no more than a handful. This partly contributes to the view that Indonesians don’t create or innovate. Indonesians consume. Another is the lack of publicized research by Indonesians or Indonesian companies about the market.

As a media outlet, it’s frustrating to discover that there is a lack of publicized independent research for Indonesia’s information technology and telecommunications sector. This is changing but not fast enough.

In discovering Indonesian IT talents, it’s surprising that many aren’t concerned about innovating. Most simply use or modify existing technologies to create their projects. There are very few contributors to open source technologies from Indonesia. There’s a strong push to use open source technologies but hardly anyone contributes back and submit their codes to the respective projects.

Indonesians in the technology world are just not seen, everyone is too spread out or in hiding. Most companies are too busy to dig through and discover Indonesian talents so they need to come out and show themselves. Those who have been hired internationally probably should try and bring their friends over, get them to migrate.

Novistiar from Jakarta Founder Institute said that, “in every university course, Indonesians are actually rather smart but they stay quiet in class while Americans kept talking and putting their hands up.”

Of course, plenty of talk doesn’t necessarily mean they’re smarter but they end up getting noticed and those who get noticed get the jobs. Nobody knows how good you are until you show them.

The problem with a lot of Indonesians, and this is where my theory comes in, is that not enough Indonesians settle overseas and because of this, very few get noticed. The Chinese and Indians migrate in massive numbers to as many countries as possible. Indonesians return home after their study and yes, I’m also guilty of that after 11 years abroad, but in my case, it’s not entirely by choice, I couldn’t get my permit extended.

I think the problem why most Indonesians who go abroad tend to return is that there’s a distinct lack of Indonesian food. Indonesians are proud of their food, especially Nasi Padang and other street food and this is why they don’t hang around.

Wherever you go in this planet you’ll almost always find Chinese or Indian food, but Indonesian food is a scarcity. Those who are already abroad say spices and other ingredients are expensive. Well, how about getting more Indonesian cooks and chefs to places like Silicon Valley and open more Indonesian restaurants?

It’s probably difficult to replicate the street food experience but the making the food itself shouldn’t be too difficult. I say get the Nasi Padang out there, and you’ll get Indonesians to stay abroad and eventually get noticed.

[image by wynnie on Flickr, used under creative commons]

10 Comments

  1. Strangely reminded me of my business trip to Kupang, East Nusa Tenggara a few years back. First thing I do is find the nearest Nasi Padang restaurant.

  2. I think this country lacked proper Public Relations andMarketing efforts. And theres still too few of us capable to adequately communicate in English to even thinking about competing internationally.

    I don’t think the main reasons is the food:-)

  3. Good one 🙂

    On the food thing, if you go to everywhere in the world, most of the time, owners of country-specific restaurants are native person of that country. How about Indonesian restaurant? Well..one example: go to Tokyo, look for Indonesian restaurants, you’ll find some and most of them are owned by Japanese, not Indonesian..though they employ Indonesian chefs. Surprisingly, the best Indonesian restaurant in Tokyo, in terms of taste authencity, is owned and chef-ed (is that a word?) by Japanese. So, perhaps you may want to add to your theory that Indonesian F&B entrepreneurs are not so keen on practicing their entrepreneurial spirits in overseas.

    Regarding the lack of innovation, how can we expect people to innovate when there’s no appreciation on the value of innovation? Pirated softwares, pirated movies, pirated songs, xxxx-berry handhelds wanna be, copy-paste-cloning methods, and so on and so forth.

    Some killer pitches “gini aja udah enak”, “ngapain susah2”, “why bother”, “put money on marketing not innovation”, etc..

    I have some other theories as well but perhaps we can discuss that on another posting 🙂

    Cheers.

  4. so you’re basically saying our culinary fulfillment is determining factor in our success abroad… cmiiw.

  5. @twitter-35481161:disqus  I do believe some Indonesian restaurant’s owner in Tokyo is Indonesian but yes in Tokyo, a lot are Japanese but it doesn’t mean Indonesian F&B entrepreneurs don’t like to set up their business in overseas. In Germany (Berlin and Cologne) I do believe a lot of Indonesian have their own restaurant.
    “gini aja udah enak”, “ngapain susah2”, “why bother”, “put money on marketing not innovation”, etc.. <<< Indonesian 🙁 we really like ngapain susah2

    @aulia_m:disqus I love Nasi Padang and I miss it so much. regarding this post, I am thinking there are a lot Indonesian
     living aboard. in japan as example one of the outstanding website mixi.jp, the CTO is Indonesian. Flutterscape (growing and wish them all the best) the CTO is also Indonesian.
    but yes I agree a lot of Indonesian come home after their study but I believe most of us has the same problem "visa period problem". By the way, it is not always bad for talented Indonesian to come back home and help our country grow bigger like Audia Masna

    looking forward to see my lovely country grow…….

  6. i agree with you, food is not the main reason.

    imo, is about individual mental and of course government interference. 

  7. Hi Ken. Thanks for your comment 🙂

    We can measure by total numbers (how many Indonesian restaurants in overseas) and then by percentage of how many are owned by Indonesian. First, I believe numbers of Indonesian restaurants in major cities overseas are less than numbers of, let’s use Asian restaurants for example, Indian restaurants, Thai restaurants, and Vietnamese restaurants. Second, roughly speaking, how close to reality to say that at least 70% of those Indonesian restaurants are owned by Indonesian?

    Btw, allow me to comment on visa problem. Even before we come to a country for our study, we’ve basically already known when our visa is going to expire. Why put the blame solely on “expired visa”?

    To find a job after graduation, regardless in Indonesia or overseas, definitely requires a plan and strict discipline. Many many times, people neglect it and put more planning on their vacations than on their career.

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