eVoucher, one of the local daily deals services, launched a new service called Idol Voucher. Idol Voucher is a combination between daily deals concept and the meetup events. eVoucher will be holding an event that invites Idol endorsed by merchant which is having cooperation with eVoucher. By purchasing a voucher for the event, fans would be able to meet, talk directly, and to take pictures with the idol.
Idol can be anyone who is proposed by the fans. It could be artist, celebrity, doctor, photographer, blogger, entrepreneur or anyone who is considered successful and popular in their field. Fans who want their idol to be elected as Idol Voucher could propose by mentioning to eVoucher Twitter (@diskonevoucher) with hash-tag #IDOLVOUCHER.
For the first Idol they invited Arief Muhammad, the owner of twitter account @Poconggg. This character, according to Danny Baskara (from eVoucher) in an interview via email, was chosen because it’s fit with the Valentine Day moment.@ Poconggg that in the virtual world known by the nickname “Move On Ambassador” (a tagline for people to move on from the one he/she like) is expected to be able to attract the attention of the teenage fans.
Up to now, 11 fanmeet vouchers with Arief Muhammad was sold from total 40 vouchers provided. To add the interest, for the fans who have purchased this service their picture will appear in the deal page. Time to buy this deal is still remaining for under 22 hours.
Innovation is the key word for the local daily deals services owner in order to survive in this business. Considering the number of players who play in the same field, offering something different to consumers will become an advantage that differentiates from the other services.
Although the success level isn’t yet proven, eVoucher innovation is a smart idea. Basically daily business deals are two-way services (to merchants and consumers), however this innovation has led to both. Bring more customers to the merchant, but also offer more value to the consumer to come to the merchant. Again, this innovation isn’t proven successfully, we need to wait until this weekend to see the market response to this innovation.
