IdblogNetwork announced that they’ve just sealed an undisclosed series A funding from an investor, whom, according to the email we received, a prominent player of advertising industry in Indonesia. The funding would be IdblogNetwork’s second, after the team secured another one from East Ventures in 2011.
Kukuh TW’s IdblogNetwork’s Founder, stated in his press release that he expected IdblogNetwork to improve, both in qualiy and quantity, their blog community from Sabang to Merauke.
He also added that every year since it was established in 2010, IdblogNetwork has alwas held blogger gathering and blogger workshop events in various cities in Indonesia. At the moment, the platform has already had more than 15000 bloggers all over Indonesia.
As one of biggest blogger platforms in Indonesia, IdblogNetwork’s CEO Chandra Tjan added that investor’s strategic funding is not only perceived in financial term, but also in strategic as well. “We are pretty sure that this strategic investment will provide countless additional points for IdblogNetwork to move forward into becoming the largest blogger platform in Southeast Asia,” he stated in his press release.
eMarketer once predicted that the digital ads market in Indonesia will rise, from US$ 420 million in 2014 to US$ 720 million this year. It may even reach a fantastic milestone of US$ 1,9 billion in 2017.
The growth of ads market in Indonesia is stimulated by the raise of middle class society, as well as the competition of Fast Moving Consumer Goods (FMCG) companies in shaping their brands.
This prediction reflects the massive opportunity owned by IdblogNetwork, as the platform was initiated to facilitate personal marketing communication through bloggers. The bigger the prediction of digital shopping in Indonesia is, the more opportunities present for IdblogNetwork to benefit from.
IdblogNetwork is quite active in developing its services. A couple of times ago, the team sealed a partnership with FreakOut APAC upon the implementation of the Demand Side Platform (DSP) program.
Celebrating its four years of professionalism last August 2014, IdblogNetwork also did a number of changes, from new logo to new management team, office, and platform called the Data Management Program (DMP) whom Kukuh personally developed.
