idblogNetwork launched a new feature for its service. Official announcement was released a few days ago via a press release which also sent to DailySocial.
idblogNetwork as Indonesia blogger ad network, within these last 3 months has launched two new features, the addition of the pay per view video banner is the third one in the past 3 months. Previously, it released pay per sale feature in January and pay per lead in early March.
As for pay per view, as described in the press release, idblogNetwork will provide features for services such brand owners or advertisers who want to spread audio video message to blogger networks owned by idblogNetwork. There are currently more than 8500 bloggers registered inside idblogNetwork’s network.
With this feature, interested advertiser can present video banner with desired size and resolution – this is possible because the feature provides full-screen advertising, with the duration of 30 seconds to 2 minutes. With pay per view, advertiser only needs to pay when visitor sees the whole content of the advertised material.
The interesting feature provided by idblogNetwork is as an ad network, it looks like that it wants to give a wide range of features so it could be the choice of the type of ad advertiser wishes to place on its network. Music – concert ticket is available. To facilitate online commerce, it already has the feature and now, advertising in video format will be another option for advertiser to place their ads on a media other than non-video banner.
IdblogNetwork said that currently, there are 15 categories of blog content that can be selected by brand owner or advertiser, and the ongoing campaign ad – March 2012 – is the advertisement of Nokia Lumia.
With this feature, idblogNetwork hopes that the advertisers who have a creative video/audio material and familiar in reserving ad spots for television channels would expand its distribution channel through digital media – idblogNetwork’s network.
idblogNetwork has received funding from East Ventures in 2011, in an article explaining its future plans, Mubarika Darmayanti – idblogNetwork Business Director, explains that the funding that they get will be used to develop several schematic ad models, some of which we have seen, including this new feature it has just announced. It will be interesting to see its further development, either its features or other breakthrough for its blogger networks.
