A tweet from Kaskus founder Andrew Darwis earlier today indicate that Google is starting their TV commercial campaign in Indonesia. “Google is here… check out their TVC ad tomorrow morning 8.30” said Darwis on his tweet, creating a wave of expectations amongst influential people in the industry.
Google is also preparing to launch Google Chrome campaign in Indonesia, and a source told us that the TVC campaign will be about Google Chrome. Google has been pushing their browser globally, and even pushing their “The Web is What You Make of it” campaign to promote Google Chrome, it is very likely that the TVC campaign in question will be under the same campaign.
So far, Mozilla Firefox owns more than 60% market share of browsers used in Indonesia and if Mozilla still want to keep it that way they would have to do something serious about their campaigns. Of course Google have more budget to market their browser, while Mozilla is a more non-profit organization and has been always down with grass-root online communities while Google is going after mass-market.
Judging by the still-high influence rate by TV, I think Chrome will climb the ladder very fast with the TV commercial and soon enough will gain market share in Indonesia.
Here’s one of their TV commercial from their “The Web is What You Make of it” campaign from back in May 2011 called “Dear Sophie”
UPDATE
We’ve found the Google Chrome TV commercial uploaded by Radix Hidayat, see below.
UPDATE 2
Here’s the link of their TV commercial from Google Indonesia official YouTube account. Thanks Radix for the info.
awsome!!!!
Selamat datang Google, senang melihat iklan TV yang disesuaikan dengan citarasa lokal dan menyentuh karena pengalaman saya pribadi juga seperti itu ketika membantu ibu saya mencari pendonor darah melalui jejaring sosial… proficiat & semoga sukses…
Tapi daripada pake Google Group, Gmail, dll, lebih cepat pake Facebook group, fb message, fan page, dll. Tapi ya udahlah met datang google…