On Tuesday night at Bengkel Nightpark, Jakarta, Google officially launched their first campaign in Indonesia to promote Google Chrome. From the release received by DailySocial, the campaign which takes ‘Jadikan Internet Seluas Kreasimu’ (Make Internet as Wide as Your Creation) is first the integrated online and offline campaign since Google was established.
DailySocial readers may have read and watch one of the TV advertisement showing this campaign. You may also check it out here. This campaign is an appreciation to web heroes—social evangelist who runs their social activities. Google explained that the video series show the possibilities happen if the internet is blended with human creativity and passion.
Henky Prihatna, Indonesia County Consultant for Google explained “Formerly, internet was used only to find or read information. Nowadays, people keep digging what else can they do on the internet. Internet has been a creative medium where we can do good things for ourselves and other people”.
There are 3 video in series will be on TV: Lia Tersayang (dear Lia), a video about a father who uses internet to save and share the memory since her daughter was born and then grows up. Blood For Life video talks about Valencia Randa who saves people’s life by connecting donor to patients who needs blood. This two video will be on TV 10th September 2011 – 8th October 2011. While Indonesia Berkebun, about by using internet, Ridwan Kamil and friends start a movement called Indonesia Berkebun, a movement to claim back green area in cities. This video will be on TV on 22nd September 2011 – 8th October 2011 (the video link is not available yet).
As mentioned before, this campaign is an online-offline integration. Two of the movement are working offline but using internet to optimize their activities. You will understand this when watching the Google TV advertisement.
From the video I watched, I will boldly say that I like it. In my opinion, Google is smart by using this kind of campaign. By supporting social movements that are not only popular on the internet, it also gives influence, advantages, and inspiration to other people. This approach is more interesting compared to Firefox approach to grass root.
Here are the words from two of social movement initiators who join this campaign and the reason why Google choose them, I noted it from the release sent to DailySocial:
Mieke Valencia Randa, Blood for Life initiator: “Blood for life is enthusiastic and proud to be chosen as Google Chrome web heroes. We are happy because our movement can inspire other people to take advantages from internet power. We hope that this campaign can push internet users to participate directly to Blood for Life activities and inspire many people to do so.”
Ridwan Kamil, Indonesia Berkebun initiator : “We start and do many things through internet: from looking for information about vacant land, what kinds of plant is sustainable to plant, and to socialize our activities. We get advantages from Chrome that knows internet users’ needs nowadays. Chrome is actually developed so that we can explore our creativity on the internet. It will make us easy to do many things because we can do all with one browser only.”
Henky explained the story behind this campaign: “Google is trying to find ordinary people who do inspiring things for Indonesia using internet. We find some stories that pushing us to share their story to other people and hope they will be inspired and do the same things.”
