In the face of competition from other online travel agents, GoIndonesia innovates by launching Business to Business (B2B) features. This feature is targeting government agencies and private companies to become GoIndonesia service users.
By using this B2B feature, users can enjoy a special discount for hotels that are available to companies, government agencies, or even a travel agent to book online. Usually, this particular discount is applied if the customer orders online.
But, to be able to enjoy this feature, companies or government agencies need to register first as a member GoIndonesia. Furthermore this feature users can enjoy safe direct access to book hotel.
In addition todiscount, B2B GoIndonesia feature users will get some other benefits as described in this press release of GoIndonesia. Among it, GoIndonesia will directly supervise all hotel rates given to the users of this feature. In addition, the hotel and users will be having benefit such as combined booking reports, thus it’s making them easier to trace.
B2B feature is quite interesting because GoIndonesia will try to attract customers from the government agencies which have a well-known bureaucratic hassle. In addition, travel expenses also have an unpleasant reputation as one of the post corruption by civil employee. It would be a barrier for GoIndonesia to attract consumers from government agencies.
Hopefully GoIndonesia has thought of a solution related to the payment when dealing with troublesome bureaucracy of government agencies. As a society member, we must also be happy to participate if the B2B feature of this GoIndonesia may improve the transparency of official travel expenses and may reduce the level of corruption.
