After having its soft launching held last August, Lolalola lingerie provider have officially been launched in Indonesia this very March 10, thanks to the funding secured from Ardent Capital. Lolalola is an e-commerce service which focuses on lingerie, e.g bra, underwear, sexy lingerie (babydoll, camisole, and sleeping suit), and swimming suit.
Getting inspired by global famous lingerie brands like Victoria Secret and Agent Provocateur, Lolalola seeks to focus more on online sales. “We started this company online since we believe that each and everyone has the right to be stylish, not only outside, but also underneath,” Lolalola’s CEO Donna Lesmana explained.
Lesmana was of the belief that fashion must be affordable for everyone. Hence, Lolalola never stops attempting to keep its offered price reasonable even though the products don’t lose their charm. Lolalola guarantees that its products have the quality of those branded and luxurious products though being offered at a low price. The products available there come from both local and international products.
The official launching of the startup was accompanied by the product diversification which gets expanded and supported by various payment methods, from credit cards to Cash on Delivery (COD). The COD method is only applicable for those living in Jabodetabek area so far, but Lolalola stated that it will expand the scope in the near future.
Lolalola’s fulfillment and logistic needs will be met by aCommerce, which also gets supported by Ardent Capital and operates its thousands of fleets in Indonesia.
This investment by Ardent Capital enables Lolalola to access regional resources. It’s even conducted a test by selling the products in Thailand, in which all of them were sold out in just two weeks.
“We are really glad to be Lolalola’s first investor, considering the huge potential and business model it has, starting from Indonesia to regional development,” Ardent Capital’s CEO Adrian Vanzyl said.
Ardent Capital regarded the online lingerie market in Indonesia can grow much much bigger with about $14 million of total valuation. As in a broader sense, e-commerce market’s valuation is predicted to reach $3,52 billion in 2015, or 37 percent higher than the previous year.
“We look to shift Indonesians’ behaviour in purchasing lingerie,” Lesmana continued.
Today, a lot of customers still prefer going directly to fashion offline stores to shop. Thus, Lolalola tries giving complete and detailed information, from design, material, and size, being photographed on local models, and other helpful features.
Customers may also enjoy free shipping to all parts of Indonesia without any minimum purchase provision.
Based on our observation, Lolalola offers tons of All Size products which fits those with Extra Small to Medium size, while it should accommodate people with bigger size or even Plus Size as well. Don’t forget that Lolalola’s competitors have had their eyes on this matter.
Although being optimistic in winning the market, it doesn’t mean that Lolalola is free from challenges. According to the team, competition is natural, but it doesn’t matter since the market potential remains extremely huge.
