VP Marketing & Communications Ericsson Indonesia, Hardyana Syntawati predicts a significant increase of mobile broadband subscribers in Indonesia doubles until the end of this year.
Their internal data has shown that until the end of 2011, this figure is floating around 60 million subscribers. Many factors such as cheap mobile broadband devices have supported its consumption growth rates in Indonesia. Manufacturers of low-end mobile phones play a very important role to distribute these services to all Indonesia consumers.
Ericsson has pointed out that data-consumption rates will continue to increase along with the growth of online contexts such as social networking sites, news sites and even many are already doing business online. With the increase of the number of local content that can be consumed, it will generally improve Indonesia’s Internet economy significantly.
However this situation doesn’t please the cellular service provider (telco/carrier) because they need to lower the price due to the tight market competition. The new strategy should be made by the telco/carrier to obtain additional revenue from the data access as the impact of voice/sms tarrif which continues to decline.
Source: Tempo.
