Back in 2010 (yes, 2 years ago), Rama had said that he thought that the sites such as Karir.com and Indonetwork.co.id are the example of conservative, not modern website but can keep on making money. I don’t know how both website looked like at that time but seeing from their current look, I think both websites’ design is similar with the web design at the beginning of the internet.
But both websites are proven to be able to survive, maintaining the design but still making profit. But what if other website appears with similar business plan but better design? I will not talk about it here. I will only talk about Indonetwork having a competition with similar business but with a –in my opinion- better design, IndoTrading.
IndoTrading website’s design is arguably look a like IndoNetwork’s. At the top, both sites display various “Company” and “Product” tabs and there’s a search facility based on province under it. At the left column, both display list of company categories. Upper right displays login form and in the middle displays some lists of companies and products. It’s difficult not to say that IndoTrading is inspired by IndoNetwork. The difference is IndoTrading comes a bit more modern by using red color and changing image slider.
Handy Chang, CEO of IndoTrading.com, explained in an email to DailySocial that IndoTrading is a site dedicated to business to business which targeted the SMEs, business owner to market their product catalogue online. IndoTrading is established aiming to help business owners, especially SMEs to have an existence online and better marketing targeting the international market.
Features offered by IndoTrading allow SMEs businessmen to interact with each other. Among those features are Offer Inquiry, PDF Online GoodsFitur yang ditawarkan IndoTrading memungkinkan antar pebisnis UKM bisa saling bertransaksi. Fitur tersebut antara lain Permintaan Penawaran, Request for Online PDF Product Brochure, visitor statistic report, etc. Other than that, IndoTrading also comes in dual language, Bahasa Indonesia and English so Indonesia’s SMEs’ product can be found by international importer.
Handy Chang, who is also former founder of RumahdanProperti.com, is sure that even though there are many players in this field, IndoTrading still can get a niche market of businessmen. If business wise, IndoTrading is able to compete with IndoNetwork, will IndoNetwork stay with its current look and feature?
