Zynga, developer of a number of popular games, today launched their CityVille in Indonesian language. Indonesian language and Turkish version added the list of languages officially supported by Zynga into eight languages. This is based on the thinking that Indonesian language (and Turkish) is one of the top five languages used mostly in Facebook, CityVille platform base.
According to its press release, CityVille currently has over 20 million players all around the world daily, where most of them play in French, Italian, Dutch, and Spanish included in the package on its global launch in December 2010. That very same day, CityVille attracted 290,000 players which made it Zynga’s most successful game upon released. At CityVille, players are given the opportunity to develop their dream city, to run all kinds of business and necessities, and to manage restaurant and farms. CityVille is the first one to use Zynga’s 3D-rendered machine to create buildings and characters, and at the moment is Zynga’s most interactive game.
This new languages launching is part of Zynga’s commitment to expand globally and increase player’s user experience by playing with their native language. After CityVille, Zynga is planning to launch Mafia Wars in Indonesian language, Turkish, and Portuguese in March.
Zynga is a developer of various kinds of Facebook, MySpace, Yahoo, iPad, and iPhone based popular games. Successful games created by Zynga besides CityVille and Mafia Wars are FarmVille, FrontierVille, Zynga Pokers, Café World, and Treasure Isle. This is a very strategic step to take considering Indonesia is the second largest Facebook users in the world and CityVille is aiming at teenagers and college students. I am quite sure that this will add zest from Indonesian gamers who want to play the games but are facing language difficulties.
Translated by Nita Sellya.
