If you attend the event #StartupLokal anniversary some time ago, maybe you have heard about the Facebook integration on the eEvent service which was also announced at the presentation delivered by Edy Sulistyo one of the co-founder of eEvent. This integration is the deep Facebook integration done by eEvent in order to providing greater benefits of their service.
Now it’s been almost a month ago, and a few days ago I tried to contact Edy Sulistyo to inquire about the progress of Facebook integration on the eEvent service and about some brief statistical data from eEvent service.
This Facebook Integration is conducted by eEvent with several reasons associated with the development and convenient use of Facebook users. Facebook is one of the best marketing tools, one of which is proved by the many people who sell on Facebook. The second reason is that eEvent users / event organizers that using eEvent is also using Facebook Events as a marketing tool, and the third is the detachment of the login process because there are two events in two different ‘places’.
Based on these reasons, eEvent eventually combined and integrated the two services, Facebook and eEvent and released eEvent on Facebook. Some of the advantages explained Edy via email, among others are:
- Centralize database, register at eEvent also register on Facebook
- Invite friends can also use Facebook Invite
- Look and feel Facebook, so potential visitors who are also Facebook users do not need to go out from Facebook service
- One click RSVP and do not need to create an eEvent account because automatically eEvent will retrieve data from Facebook
This facility is already applied on some event, for local event there are at least two examples of the application of Facebook integration in eEvent service (examples can be seen on link 1, 2 and 3). And how about the adaptation of the users?
Edy Sulistyo explained that for this Facebook integration facility the impact is very good, mainly because of the convenience factor that is given to the users that is a simple way to sign up and become a member of eEvent. Conversation level is also quite high, the user just to click RSVP so they directly register to the eEvent service.
The integration is also available on the Facebook application event and on the Facebook Pages of the institution or event organizers. This integration can certainly help eEvent to promote and build their engagement with the users who have used Facebook and pull them into the eEvent service. And for the Indonesian market, of course, with the plenty of Facebook users here also could be an opportunity for eEvent service, let alone the growth of local events for eEvent services is growing.
Currently, eEvent which is a service that provides facilities for users to organize and arrange the schedule of this event has had approximately 750 events with the proportion of 75% comes from the U.S., but the trend will catch up with events from Indonesia. For regular visitors per day, traffic is at position one and two, alternating between the U.S. and Indonesia.
For business monetization, eEvent have earned income from ticket presentation, especially for the event in the U.S., the proportion is as follows: 2.5% + $ 1 from every ticket sold. It became the main income source of this U.S. based startup but owned by a co-founder from Indonesia. eEvent funding source comes from angel investors and bootstrapping.
eEvent increasingly recognized and becomes a choice for event organizers in Indonesia, at least for some technology events, although the competition is quite high because there are some typical services. Various improvements and facilities provided by eEvent also encourage more and more local events to use their services. Integration with Facebook also could be one strategy to cover the growth of social networking users in Indonesia while also introducing what eEvent service is, because Facebook Events is probably sounds more familiar.
For business monetization, the local market could be one challenge to be solved for eEvent. Local paid events which are using the event service still does not have rapid growth, not to mention the many free local events, which typically pay their own ticket system. But of course there is still wide open opportunity, the growth of the Internet and the integration of offline events with online promotion will still continue to grow in Indonesia.
Translated by Nita Sellya.
