GO-JEK is said to be officially available in Vietnam in July 2018. The arrival wants to challenge Grab’s dominance in Vietnam market. Post-Uber acquisition, Grab isn’t be facing any competitor in SEA countries besides Indonesia.
In its early stage, GO-JEK will be focused on partner acquisitions. One of the strategies is to eliminate the 20% fees deduction for drivers. It is considered as a good tactic, since the competitor (Grab) is having 28% fees from the driver partner.
Vietnam becomes the first execution of the expansion. The next is Singapore and Philippine. Meanwhile, the region has become Grab’s operation-based area (with Uber SEA after being acquired by Grab).
Post Uber SEA acquisition, Grab is now dominating the industry in various countries. A survey conducted by Financial times has shown Grab’s solid position in SEA countries. Indonesia is an exception with GO-JEK still dominating.
According to some Vietnam local publications, GO-JEK’s arrival is welcomed, in terms of regulations as well. With Grab dominating most of the transportation market in the region, local authorities investigation indicates a violation of the law regarding the competition post-Uber acquisition.
GO-PAY role
There is no definite news about bringing the service provided by PT Dompet Anak Bangsa (GO-PAY). However, it is certain that the payment system will be GO-JEK’s product roadmap in each country. Since January 2017, the Vietnamese government has begun drafting regulations to tighten the rules of e-money and virtual currency. The framework is now under the auspices of the State Bank of Vietnam (SBV).
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Original article is in Indonesian, translated by Kristin Siagian
